3 Secrets You Didn't Know About Graphic Design
What if I told you that as a graphic designer there was one unique key to success and that was essential, that every high-level designer understands and utilises to produce effective graphics.
I know it takes time to succeed in this graphic design profession and it requires much effort and patience.
I’m here today to reveal important secrets if you change the way you look at graphics and modify how you approach your designs.
Before I reveal the key secret to a successful and effective graphic design, let’s briefly recap what graphic design is and how it works. Graphic design is a creative process that blends the visual arts and technology to express ideas. It starts with a message that, in the hands of a skilled designer, is converted into visual communication that transcends ordinary words and pictures, therefore the graphic design is fundamentally a kind of visual communication.
This is essential to remember and we’ll just explore now why so when you read this article, you may be a graphic designer or you know some designer and so what’s other that’s true is that you’re a manipulator yes, right.
You just state a fact that you are a manipulator or a contributor to the creation of professional manipulation instruments to generate visual communication that impacts human activities and their activities.
Think a little since this is essential now
I’ve just seen that graphic design is simply visual communication, and the biggest secret in functional design is that you want to manipulate an emotional response in the end-user of your designs. We’ll look at different ways to do just that soon, but first, why do you want to emotionally trigger the consumers of your graphic designs?
The truth is that the majority of decisions are based on how you feel at the time, according to psychologists. Because humans think second and feel first, a large majority of spending decisions are impulsive, which is why businesses like to appeal to our emotional brains and influence us in this way.
So now that you know you have the job description of a professional manipulator as a graphic designer, let’s look at some of the most powerful techniques to evoke an emotional reaction through your graphics.
So studies have shown that colour triggers a very specific response within a human brain and they know this and designers and branding agencies have manipulated a consumer by stirring up emotions when looking at specific products or designs now one of the easiest and the most fundamental methods for subconsciously manipulating the end-user is through the use of COLOUR.
Colour has a strong psychological hold on people and there is actually a definite correlation between colour and also feeling so,
for example, a lot of designers will use greens and browns when designing organic packaging or designs and this is going to make consumers feel as
if they’re purchasing a product straight from the earth you know it’s something natural and untainted the colour,
blue is very calming and reassuring and this evokes a sense of security and trust within people you see it and this is why you see so many financial companies utilizing blue as the main focus for their branding designs it effectively just renders the consumer feeling that their money is in safe hands on a subconscious level when making a design always keep in mind the end consumer.
Graphic designs and try to tap into their ideologies and how they think and then that’s gonna dictate the colour buy influences their decisions now we’ll leave some links down below about each colour and its psychological connotation if you want to read further into this now one method for influencing decisions its ruler design is to directly express a specific emotion, this is often used in things like advertising campaigns, but it can be expressed more subtly across other areas of graphic design.
So things like fear, humour, affection and surprise rule strong emotional triggers that can be utilized within a graphic design, the designer need to think very carefully about using this technique because it is very powerful and it can give off the wrong message. if done incorrectly now fear is used in such things like drink-driving campaigns or anti-smoking adverse they deliver a kind of shock value which taps into the fear section of the brain of the person who’s viewing it so this can be done with imagery itself, but also more deeply than that the colour choices of the design the font selection and even the shapes used are all going to tap into the sub-conscience of the viewer which then brings me on to the next point.
Now, typography is a major enormous part of graphic design and has been discussed here, and experienced graphic designers are aware of this, but why is it so important? Why is typography so important to graphic design success?
Well the style of the font will evoke an emotional and a subconscious reaction to the viewer every font has a specific look and the ascetics of it give off a certain kind of vibe now just forget about the actual wording and what it means for a moment take a look at the actual structure of the lettering itself lowercase typography tends to be more informal and more personal bold uppercase and seraphs tend to be more impacting loud as well as being bold calligraphy key fonts can portray a sense of superiority and class they’re also handwritten which comes across as more genuine and original.
So my point here is that your choice of font is always going to impact the consumer in some emotional way and that is, if they realize it or not you don’t want to give the wrong message with a wrong font choice just like with choosing the colour to think about the message of the design itself and also the end-user and their ideologies.
So firstly we have court actions so this is where you emphasize a part of your graphic design in terms of colour shape size and so forth these are direct indicators that a consumer so of course you say telling them to do a certain thing such as subscribing or clicking something or just simply bring in their attention to the part of your design.
Another method is to be consistent throughout the entire graphic design people instinctively try to find patterns in things including your graphic designs so you want to use a running assistant theme throughout the
the entire design and this can be used through colour shaped layout topography and so forth but this is going to bring comfort to the consumer.
Because they can see and feel the consistent patterns within your design now the opposite of this is called design dissonance and this leaves a consumer feeling uncomfortable which is bad for sales and marketing.
In general, you are a manipulator you are a professional hired influencer and manipulator you need to remember this because every single design you make needs to go back to the roots of what graphic design is and that is visual communication
it’s not some fancy arts and graphics it needs to be highly intelligent highly thought-out and it does need to tap into the psychological regions of the human mind.
If you want to keep learning important skills for your graphic design career, go ahead and BOOKMARK my BLOG for MORE design content. Have a great day and remember to come back for my next upload, which is usually on Monday, Wednesday, and Friday every week. Take care and design your future today peace.